Anheuser-Busch Named Exclusive Malt Beverage Partner of Prudential Center

Monday, 08.06.2007 / 3:16 PM / News
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Anheuser-Busch Named Exclusive Malt Beverage Partner of Prudential Center

NEWARK, NJ – Prudential Center and Anheuser-Busch have announced a deal naming Bud Light and Budweiser as the exclusive malt beverage sponsor and advertisers of Prudential Center in Newark.  As part of the deal, the featured amenity is the entitlement rights to the Bud Light Goal Bar, a 10,000 square foot premium themed entertainment and restaurant space that offers a luxury atmosphere with great views for concerts and events, as well as views of the Manhattan skyline.  Prudential Center, managed by AEG, is the first major sports and entertainment venue in the nation’s top media market in over 25 years and will open on October 25 with Bon Jovi performing the first of 10 concerts.

"Partnering with Anheuser-Busch gives us a great bridge to connect the past, present and future of major Newark institutions," said Jeff Vanderbeek, president and chairman, Devils Arena Entertainment.  "It's very important to us that Anheuser-Busch has been part of the fabric of the Newark community for more than 50 years, as the Prudential Center will no doubt be for many years to come."
 
Anheuser-Busch has a long history of involvement in the Newark community and is one of the largest employers in Essex County and the city of Newark. The company has operated a 3.2 million square foot brewery in Newark since 1951, currently employing nearly 800 workers and shipping over 7.5 million barrels annually to six nearby states and military bases overseas.  Newark is the company’s first brewery outside of St. Louis and the brewery’s trademark A & Eagle neon sign has become an iconic NJ landmark for people traveling in and out of Newark’s Liberty International Airport and down the New Jersey Turnpike.  In addition, the Newark brewery has contributed more than $1.5 million in the past decade to a number of local charities.

“The city of Newark and the New Jersey Devils have been valuable partners to Anheuser-Busch for many years, and we’re proud to continue to support our hometown team as it begins a new chapter in the Prudential Center,” said Tony Ponturo, vice president, global media and sports marketing, Anheuser-Busch, Inc.  “As we continue to build our company and expand our portfolio of beers, the Devils and Prudential Center are an important part of our long-term plan in the NYC-Newark metro area.”

As part of the sponsorship, Bud Light and Budweiser will have prominent fixed signage, dasherboard and on-ice position within Prudential Center and will appear on the five LED ribbons as well as the scoreboard.

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  TEAM GP W L OT GF GA PTS
1 p - BOS 82 54 19 9 261 177 117
2 y - PIT 82 51 24 7 249 207 109
3 x - TBL 82 46 27 9 240 215 101
4 x - MTL 82 46 28 8 215 204 100
5 x - NYR 82 45 31 6 218 193 96
6 x - PHI 82 42 30 10 236 235 94
7 x - CBJ 82 43 32 7 231 216 93
8 x - DET 82 39 28 15 222 230 93
9 WSH 82 38 30 14 235 240 90
10 NJD 82 35 29 18 197 208 88
11 OTT 82 37 31 14 236 265 88
12 TOR 82 38 36 8 231 256 84
13 CAR 82 36 35 11 207 230 83
14 NYI 82 34 37 11 225 267 79
15 FLA 82 29 45 8 196 268 66
16 BUF 82 21 51 10 157 248 52

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2013-2014 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Jagr 82 24 43 16 67
P. Elias 65 18 35 -4 53
T. Zajac 80 18 30 3 48
A. Henrique 77 25 18 3 43
M. Zidlicky 81 12 30 -3 42
M. Ryder 82 18 16 -6 34
A. Greene 82 8 24 3 32
E. Gelinas 60 7 22 -3 29
D. Zubrus 82 13 13 1 26
R. Clowe 43 7 19 -10 26
 
GOALIES: W L OT Sv% GAA
C. Schneider 16 15 12 .921 1.97
M. Brodeur 19 14 6 .901 2.51