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Anheuser-Busch Named Exclusive Malt Beverage Partner of Prudential Center

Monday, 08.6.2007 / 3:16 PM ET / News
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Anheuser-Busch Named Exclusive Malt Beverage Partner of Prudential Center

NEWARK, NJ – Prudential Center and Anheuser-Busch have announced a deal naming Bud Light and Budweiser as the exclusive malt beverage sponsor and advertisers of Prudential Center in Newark.  As part of the deal, the featured amenity is the entitlement rights to the Bud Light Goal Bar, a 10,000 square foot premium themed entertainment and restaurant space that offers a luxury atmosphere with great views for concerts and events, as well as views of the Manhattan skyline.  Prudential Center, managed by AEG, is the first major sports and entertainment venue in the nation’s top media market in over 25 years and will open on October 25 with Bon Jovi performing the first of 10 concerts.

"Partnering with Anheuser-Busch gives us a great bridge to connect the past, present and future of major Newark institutions," said Jeff Vanderbeek, president and chairman, Devils Arena Entertainment.  "It's very important to us that Anheuser-Busch has been part of the fabric of the Newark community for more than 50 years, as the Prudential Center will no doubt be for many years to come."
 
Anheuser-Busch has a long history of involvement in the Newark community and is one of the largest employers in Essex County and the city of Newark. The company has operated a 3.2 million square foot brewery in Newark since 1951, currently employing nearly 800 workers and shipping over 7.5 million barrels annually to six nearby states and military bases overseas.  Newark is the company’s first brewery outside of St. Louis and the brewery’s trademark A & Eagle neon sign has become an iconic NJ landmark for people traveling in and out of Newark’s Liberty International Airport and down the New Jersey Turnpike.  In addition, the Newark brewery has contributed more than $1.5 million in the past decade to a number of local charities.

“The city of Newark and the New Jersey Devils have been valuable partners to Anheuser-Busch for many years, and we’re proud to continue to support our hometown team as it begins a new chapter in the Prudential Center,” said Tony Ponturo, vice president, global media and sports marketing, Anheuser-Busch, Inc.  “As we continue to build our company and expand our portfolio of beers, the Devils and Prudential Center are an important part of our long-term plan in the NYC-Newark metro area.”

As part of the sponsorship, Bud Light and Budweiser will have prominent fixed signage, dasherboard and on-ice position within Prudential Center and will appear on the five LED ribbons as well as the scoreboard.

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  TEAM GP W L OT GF GA PTS
1 p - NYR 82 53 22 7 252 192 113
2 y - MTL 82 50 22 10 221 189 110
3 x - TBL 82 50 24 8 262 211 108
4 x - WSH 82 45 26 11 242 203 101
5 x - NYI 82 47 28 7 252 230 101
6 x - DET 82 43 25 14 235 221 100
7 x - OTT 82 43 26 13 238 215 99
8 x - PIT 82 43 27 12 221 210 98
9 BOS 82 41 27 14 213 211 96
10 FLA 82 38 29 15 206 223 91
11 CBJ 82 42 35 5 236 250 89
12 PHI 82 33 31 18 215 234 84
13 NJD 82 32 36 14 181 216 78
14 CAR 82 30 41 11 188 226 71
15 TOR 82 30 44 8 211 262 68
16 BUF 82 23 51 8 161 274 54

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2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
A. Henrique 75 16 27 -6 43
M. Cammalleri 68 27 15 2 42
P. Elias 69 13 21 -20 34
S. Gomez 58 7 27 -10 34
S. Bernier 67 16 16 2 32
T. Zajac 74 11 14 -3 25
A. Larsson 64 3 21 2 24
A. Greene 82 3 19 1 22
E. Gelinas 61 6 13 -2 19
M. Ryder 47 6 13 -1 19
 
GOALIES: W L OT Sv% GAA
C. Schneider 26 31 9 .925 2.26
K. Kinkaid 6 5 4 .915 2.59