NEWARK, N.J. - Prudential Financial, Inc. (NYSE: PRU) announced that it raised $102,000 during its recent Annual Charity Golf Outing at the Farmstead Golf and Country Club in Lafayette, New Jersey. Proceeds from the event will benefit Hockey in Newark, Inc., a not-for-profit, Newark, New Jersey-based organization that introduces the City's youth to hockey.

"We're pleased to support Hockey In Newark's efforts to enrich the lives of our youth through sports while emphasizing the importance of a quality education," said Richard Carbone, executive vice president and Chief Financial Officer, Prudential Financial. "Organizations like this one are on the front lines of improving the lives of our youth in Newark and our involvement represents Prudential's ongoing commitment to support the communities where we do business."

Founded in 2003, Hockey in Newark, Inc. started as a feeder source to Newark's East Side High, the only urban high school in the state with an ice hockey program. The organization now cultivates the growth of hockey in Newark on various levels in partnership with the Devils Arena Entertainment, LLC, The Newark Public Schools and the City of Newark and its Department of Recreation.

"Prudential has helped us take huge steps forward with academic programming, upgrades to our community rink, and creating unique opportunities for our children for years to come," said Keith Veltre, co-director of Hockey in Newark, Inc.

"The New Jersey Devils strongly supports Hockey in Newark. It's all about the children who are learning and improving at the sport and we applaud Prudential's significant commitment to the program," said Jeff Vanderbeek, Chairman and Managing Partner of the New Jersey Devils.

Prudential Financial, Inc. (NYSE: PRU), a financial services leader with approximately $690 billion of assets under management as of June 30, 2009, has operations in the United States, Asia, Europe and Latin America. Leveraging its heritage of life insurance and asset management expertise, Prudential is focused on helping individual and institutional customers grow and protect their wealth. In the U.S., the company's Rock symbol is an icon of strength, stability, expertise and innovation that has stood the test of time. Prudential's businesses offer a variety of products and services, including life insurance, annuities, retirement-related services, mutual funds, investment management, and real estate services. For more information, please visit http://www.news.prudential.com.