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Acela Club arrives at Prudential Center

Arena restaurant re-opens with new transportation partner

Wednesday, 11.10.2010 / 10:00 AM / News
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Acela Club arrives at Prudential Center
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Newark, NJ – Prudential Center announced the arena’s premium service restaurant will now be known as the Acela Club, as a part of a new 3-year Amtrak partnership with the arena.

The Rock’s 350-seat restaurant — located on the first of two luxury suite levels — will be open to all ticketholders during New Jersey Devils and Nets Basketball home games, as well as during a majority of the concerts and shows taking place at Prudential Center. 
 
Guests of Prudential Center will immediately understand the connection between Amtrak and the Rock as nearly half our guests come by train. "Our partnership with Amtrak could not be more ideal for the arena, said Jeff Vanderbeek, Chairman and Managing Partner of Devils Arena Entertainment. "The Acela Club will provide our fans with the ultimate
fine-dining experience at games and events."

"We’re extremely pleased to establish this partnership with the Prudential Center. Through the Acela Club, Amtrak can deliver the Acela experience in a very unique and direct way, strengthening the brand and ultimately increasing ridership," said David Lim, Chief Marketing Officer, Amtrak.
 
Prudential Center’s Acela Club, which sits on the south side of the Devils ice, features two levels of ledge seating overlooking the arena bowl, as well as an overhead view of Prudential Center’s practice ice, the AmeriHealth Pavilion.

The Acela Club includes branding of the ledge seating section, visible from anywhere in the arena bowl, as well as directional signage and restaurant amenities.
 
Vanderbeek and Co-owner Mike Gilfillan worked to incorporate a high-end arena restaurant experience into the design of the arena. Featuring dark wood paneling, private dining rooms and an extensive collection of fine wines, the Acela Club is guaranteed to add to the Prudential Center experience.
 
Centerplate, the arena’s concessionaire, operates the restaurant under the direction of Executive Chef William Miller.

Miller, who has been with Prudential Center since 2009, has an extensive culinary background including four years with the Hilton Washington in Washington, D.C., where he created custom menus for premium events including the First Lady’s Congressional Club, the White House Correspondents’ Dinner and numerous presidential inaugural balls. 
 
Source Communications, Amtrak’s sports marketing agency of record since 2001, worked with Devils Arena Entertainment to develop this partnership.

"Branding of the Acela Club gives Amtrak exposure and a great opportunity to reach their target market, the northeast traveler," said Larry Rothstein, President of Source Communications.

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