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NEWS

Mission Control Launched!

Devils' new social media hub first of its kind in team sports history

Wednesday, 02.16.2011 / 9:30 AM / News
New Jersey Devils
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Mission Control Launched!


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The Devils have taken social media to incredible new heights.

On Wednesday, the team launched Mission Control, a digital command center specially outfitted with the latest in technology to bring fans closer to Jersey's Team than ever before.

Devils Chairman and Managing Partner Jeff Vanderbeek, radio announcer Matt Loughlin, Devils fans and front office staff announced the official launch at Prudential Center. 

Misson Control will act as the hub for internet and social media connection for both the team and the arena, allowing fans to utilize the space and monitor messaging.

This is the first time a sports team has introduced a media monitoring initiative such as this, following on the heels of iconic companies Dell and Gatorade.

Have questions for the Devils Army Generals? Tweet @DevilsGenerals. For other questions, tweet @NHLDevils. If you're watching the launch, use #DevilsMC on Twitter!

Wanna see whatr all the buzz is about? Check out some of these mentions on Twitter!

NHL
Good to see a #NHL team leading in social media. The @NHLDevils @DevilsGenerals Mission Control program is one to watch #DevilsMC

SBJSBD
Devils Set To Launch "Mission Control," A Social/Digital Media Hub. http://ow.ly/3Xvfp

Mahoney
The technology of the #DevilsMC is impressive-@activate but equally impressive is their integration of the fans into the process #sports20

NewarkDaily
New Jersey Devils and Their Fans Take a Bold Step Forward With "Mission Control" http://sns.ly/qScay9

sportsdigita
The @NHLDevils Mission Control is the 1st Social Media Command Center for a pro team!! You don't want to miss this! http://bit.ly/eAdTYG

PaulHemingway
#Devils set to unveil innovative 'Social Media Mission Control Center', very "NASA-like", at presser today- http://post.ly/1cuo7 #sportsbiz

toptwideos
Mission Control Final Video - NHL VideoCenter - New Jersey Devils http://naza.be/ezmxfo

sportsbizwire
RELEASE: @NHLDevils Launch Mission Control Digital Command Center To Further Online Brand http://ow.ly/3XDAw #sportsbiz #NHL

mansona
Love what @NHLDevils are doing with @DevilsGenerals. Working for Google and being a sports fan, I know this is truly revolutionary #DevilsMC

@billvoth
Wow, the Devils doing BIG things with social media RT @Sportsin140: The New Jersey Devils launch “Mission Control” http://bit.ly/g4CXEY

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