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New Jersey Devils' 'Mission Control Selected as Finalist for PRWeek 'Arts, Entertainment & Media Campaign of The Year' Award

Friday, 12.16.2011 / 2:30 PM ET / News
By Jen Videtta
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New Jersey Devils\' \'Mission Control Selected as Finalist for PRWeek \'Arts, Entertainment & Media Campaign of The Year\' Award
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NEW JERSEY DEVILS’ ‘MISSION CONTROL’ SELECTED AS FINALIST FOR PRWEEK
‘ARTS, ENTERTAINMENT & MEDIA CAMPAIGN OF THE YEAR’ AWARD

Newark, NJ — ‘Mission Control,’ the digital communications initiative launched this year by the New Jersey Devils (@NHLDevils), was selected as a finalist for the PRWeek ‘Arts, Entertainment & Media Campaign of the Year.’ 

“We recognize the importance of social media in promoting our brand in a crowded entertainment marketplace,” said Rich Krezwick, President Devils Arena Entertainment. “Being recognized for our ‘Mission Control’ program by PRWeek is a great testament to the hard work our staff put into make this a successful venture.”

A pro sports first, the Mission Control project features a Digital Command Center located inside the Prudential Center (@PruCenter), designed to more effectively manage, monitor, and measure the franchise’s online brand engagements.  The center is fueled in part by the Devils Generals (@DevilsGenerals), a team of two-dozen socially-savvy fans who utilize Twitter, Facebook and other online channels hosted by the team/arena to extend the organization’s reach.

Huffington Post praised the Devils and ‘Mission Control’, “The Devils, have become one of the leaders in the league (NHL) which probably does the digital space better than any sports property.” While ESPN announced, “No team has taken up social media like the New Jersey Devils,” the New York Times stated, “Devils Use Social Media as a Promotional Tool,” and USA Today said, “…an unprecedented step in connecting with fans.”

The PRWeek Awards are the highest honor in the public relations industry and a unique symbol of achievement and leadership.  Winners will be announced at the 2012 PRWeek Awards ceremony on March 1, 2012 at the Grand Hyatt in New York City.

Mission Control video:www.youtube.com/watch

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STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 p - NYR 82 53 22 7 248 187 113
2 y - MTL 82 50 22 10 214 184 110
3 x - TBL 82 50 24 8 259 206 108
4 x - WSH 82 45 26 11 237 199 101
5 x - NYI 82 47 28 7 245 224 101
6 x - DET 82 43 25 14 231 211 100
7 x - OTT 82 43 26 13 232 208 99
8 x - PIT 82 43 27 12 217 204 98
9 BOS 82 41 27 14 209 201 96
10 FLA 82 38 29 15 198 213 91
11 CBJ 82 42 35 5 227 248 89
12 PHI 82 33 31 18 212 223 84
13 NJD 82 32 36 14 176 209 78
14 CAR 82 30 41 11 183 219 71
15 TOR 82 30 44 8 206 257 68
16 BUF 82 23 51 8 153 269 54

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
A. Henrique 75 16 27 -6 43
M. Cammalleri 68 27 15 2 42
P. Elias 69 13 21 -20 34
S. Gomez 58 7 27 -10 34
S. Bernier 67 16 16 2 32
T. Zajac 74 11 14 -3 25
A. Larsson 64 3 21 2 24
A. Greene 82 3 19 1 22
E. Gelinas 61 6 13 -2 19
M. Ryder 47 6 13 -1 19
 
GOALIES: W L OT Sv% GAA
C. Schneider 26 31 9 .925 2.26
K. Kinkaid 6 5 4 .915 2.59