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New Jersey Devils' 'Mission Control Selected as Finalist for PRWeek 'Arts, Entertainment & Media Campaign of The Year' Award

Friday, 12.16.2011 / 2:30 PM ET / News
By Jen Videtta
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New Jersey Devils\' \'Mission Control Selected as Finalist for PRWeek \'Arts, Entertainment & Media Campaign of The Year\' Award
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NEW JERSEY DEVILS’ ‘MISSION CONTROL’ SELECTED AS FINALIST FOR PRWEEK
‘ARTS, ENTERTAINMENT & MEDIA CAMPAIGN OF THE YEAR’ AWARD

Newark, NJ — ‘Mission Control,’ the digital communications initiative launched this year by the New Jersey Devils (@NHLDevils), was selected as a finalist for the PRWeek ‘Arts, Entertainment & Media Campaign of the Year.’ 

“We recognize the importance of social media in promoting our brand in a crowded entertainment marketplace,” said Rich Krezwick, President Devils Arena Entertainment. “Being recognized for our ‘Mission Control’ program by PRWeek is a great testament to the hard work our staff put into make this a successful venture.”

A pro sports first, the Mission Control project features a Digital Command Center located inside the Prudential Center (@PruCenter), designed to more effectively manage, monitor, and measure the franchise’s online brand engagements.  The center is fueled in part by the Devils Generals (@DevilsGenerals), a team of two-dozen socially-savvy fans who utilize Twitter, Facebook and other online channels hosted by the team/arena to extend the organization’s reach.

Huffington Post praised the Devils and ‘Mission Control’, “The Devils, have become one of the leaders in the league (NHL) which probably does the digital space better than any sports property.” While ESPN announced, “No team has taken up social media like the New Jersey Devils,” the New York Times stated, “Devils Use Social Media as a Promotional Tool,” and USA Today said, “…an unprecedented step in connecting with fans.”

The PRWeek Awards are the highest honor in the public relations industry and a unique symbol of achievement and leadership.  Winners will be announced at the 2012 PRWeek Awards ceremony on March 1, 2012 at the Grand Hyatt in New York City.

Mission Control video:www.youtube.com/watch

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EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 p - WSH 82 56 18 8 252 193 120
2 x - PIT 82 48 26 8 245 203 104
3 y - FLA 82 47 26 9 239 203 103
4 x - NYR 82 46 27 9 236 217 101
5 x - NYI 82 45 27 10 232 216 100
6 x - TBL 82 46 31 5 227 201 97
7 x - PHI 82 41 27 14 214 218 96
8 x - DET 82 41 30 11 211 224 93
9 BOS 82 42 31 9 240 230 93
10 CAR 82 35 31 16 198 226 86
11 OTT 82 38 35 9 236 247 85
12 NJD 82 38 36 8 184 208 84
13 MTL 82 38 38 6 221 236 82
14 BUF 82 35 36 11 201 222 81
15 CBJ 82 34 40 8 219 252 76
16 TOR 82 29 42 11 198 246 69

STATS

2015-2016 REGULAR SEASON
SKATERS: GP G A +/- Pts
K. Palmieri 82 30 27 3 57
A. Henrique 80 30 20 10 50
T. Zajac 74 14 28 3 42
M. Cammalleri 42 14 24 15 38
D. Severson 72 1 20 -8 21
R. Boucher 39 8 11 -13 19
D. Schlemko 67 6 13 -22 19
J. Moore 73 4 15 -12 19
A. Larsson 82 3 15 15 18
J. Blandisi 41 5 12 -14 17
 
GOALIES: W L OT Sv% GAA
C. Schneider 27 25 6 .924 2.15
K. Kinkaid 9 9 1 .904 2.81
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