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NEWS

New Jersey Devils Team Up With Hotbox Sports

Offering First NHL Team Specific Fantasy Game; 
Presented by New Jersey Lottery

Wednesday, 01.18.2012 / 10:35 AM / News
New Jersey Devils
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New Jersey Devils Team Up With Hotbox Sports
Newark, N.J. – The New Jersey Devils have reached an agreement with Hotbox Sports and the New Jersey Lottery on a new interactive fan initiative for the 2011-2012 season.  As the first team in the NHL to offer a team-specific fantasy game, Devils fans will have the opportunity to win prizes every month playing fantasy hockey using the Devils roster by logging onto newjerseydevils.com/fantasy.

"The Devils are the perfect team for Hotbox Sports to partner with, as they are about winning, and giving back to their fans, something Hotbox Sports feels very strongly about. Our companies have the same values, and we could not have found a better partner,” said Tarek Bahou, CEO of Hotbox Sports. “Their interactive fan group, the Devils Army Generals, is second to none and creates a perfect environment to engage fans and drive traffic to the game. The Devils have become the leader in social marketing in the NHL, and by now tapping into Hotbox Sports for fantasy, the Devils continue to give back to their fans and develop new and innovative ways of marketing.”

The New Jersey Lottery has secured the title sponsorship of the Devils Fantasy Challenge. Their brand identity has been uniquely integrated into the game with a variety of messages as well as a unique "Mega” Player, based off of their Mega Millions jackpot game, which offers players a chance to secure additional points within the game.   “As the #1 ranked Lottery in social media engagement, providing our customers with exciting Lottery entertainment experiences is a priority and adding the Devils Fantasy Challenge to the mix creates another layer of interaction.” says Carole Hedinger, Executive Director, New Jersey Lottery.

The game utilizes a patented process of Hotbox Sports which breaks the weekly game schedule into week-long scoring periods that allow fans to choose their favorite players on the Devils roster and earn points with their successful play on the ice. Fantasy players then have the opportunity to win Devils tickets, autographed Devils memorabilia and New Jersey lottery scratch off tickets both on a monthly and a season long basis. Over 1,000 fans signed on to play during the game’s first week.

“Fantasy sports is a great way to reach the enthusiastic hockey fan base that every brand craves, and the Devils are excited to offer them a new and innovative way to engage with their fellow passionate fans and the Devils roster of players,” said Rich Krezwick, President of Devils Arena Entertainment. “Bringing the New Jersey Lottery and Hotbox together with the Devils organization which remains at the fore front of digital and social media is a win-win for everyone.”

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EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 MTL 62 41 16 5 171 135 87
2 NYI 64 41 21 2 205 179 84
3 NYR 61 38 17 6 192 152 82
4 TBL 63 38 19 6 207 167 82
5 DET 61 35 15 11 180 159 81
6 PIT 61 35 17 9 176 152 79
7 WSH 63 33 20 10 184 159 76
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10 PHI 63 27 25 11 168 183 65
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12 NJD 63 26 27 10 141 164 62
13 CBJ 61 26 31 4 157 191 56
14 CAR 61 24 30 7 142 162 55
15 TOR 62 25 32 5 170 189 55
16 BUF 63 19 39 5 123 212 43

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
M. Cammalleri 51 23 10 4 33
A. Henrique 56 12 20 -1 32
P. Elias 53 10 16 -13 26
S. Gomez 39 5 18 -9 23
M. Zidlicky 63 4 19 -7 23
T. Zajac 55 10 10 -4 20
S. Bernier 48 10 8 1 18
M. Ryder 44 6 12 -2 18
A. Larsson 45 2 16 3 18
M. Havlat 38 5 9 -12 14
 
GOALIES: W L OT Sv% GAA
C. Schneider 23 23 6 .927 2.19
K. Kinkaid 3 4 3 .915 2.59