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New Jersey Devils Team Up With Hotbox Sports

Offering First NHL Team Specific Fantasy Game; 
Presented by New Jersey Lottery

Wednesday, 01.18.2012 / 10:35 AM / News
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New Jersey Devils Team Up With Hotbox Sports
Newark, N.J. – The New Jersey Devils have reached an agreement with Hotbox Sports and the New Jersey Lottery on a new interactive fan initiative for the 2011-2012 season.  As the first team in the NHL to offer a team-specific fantasy game, Devils fans will have the opportunity to win prizes every month playing fantasy hockey using the Devils roster by logging onto newjerseydevils.com/fantasy.

"The Devils are the perfect team for Hotbox Sports to partner with, as they are about winning, and giving back to their fans, something Hotbox Sports feels very strongly about. Our companies have the same values, and we could not have found a better partner,” said Tarek Bahou, CEO of Hotbox Sports. “Their interactive fan group, the Devils Army Generals, is second to none and creates a perfect environment to engage fans and drive traffic to the game. The Devils have become the leader in social marketing in the NHL, and by now tapping into Hotbox Sports for fantasy, the Devils continue to give back to their fans and develop new and innovative ways of marketing.”

The New Jersey Lottery has secured the title sponsorship of the Devils Fantasy Challenge. Their brand identity has been uniquely integrated into the game with a variety of messages as well as a unique "Mega” Player, based off of their Mega Millions jackpot game, which offers players a chance to secure additional points within the game.   “As the #1 ranked Lottery in social media engagement, providing our customers with exciting Lottery entertainment experiences is a priority and adding the Devils Fantasy Challenge to the mix creates another layer of interaction.” says Carole Hedinger, Executive Director, New Jersey Lottery.

The game utilizes a patented process of Hotbox Sports which breaks the weekly game schedule into week-long scoring periods that allow fans to choose their favorite players on the Devils roster and earn points with their successful play on the ice. Fantasy players then have the opportunity to win Devils tickets, autographed Devils memorabilia and New Jersey lottery scratch off tickets both on a monthly and a season long basis. Over 1,000 fans signed on to play during the game’s first week.

“Fantasy sports is a great way to reach the enthusiastic hockey fan base that every brand craves, and the Devils are excited to offer them a new and innovative way to engage with their fellow passionate fans and the Devils roster of players,” said Rich Krezwick, President of Devils Arena Entertainment. “Bringing the New Jersey Lottery and Hotbox together with the Devils organization which remains at the fore front of digital and social media is a win-win for everyone.”

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EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 p - BOS 82 54 19 9 261 177 117
2 y - PIT 82 51 24 7 249 207 109
3 x - TBL 82 46 27 9 240 215 101
4 x - MTL 82 46 28 8 215 204 100
5 x - NYR 82 45 31 6 218 193 96
6 x - PHI 82 42 30 10 236 235 94
7 x - CBJ 82 43 32 7 231 216 93
8 x - DET 82 39 28 15 222 230 93
9 WSH 82 38 30 14 235 240 90
10 NJD 82 35 29 18 197 208 88
11 OTT 82 37 31 14 236 265 88
12 TOR 82 38 36 8 231 256 84
13 CAR 82 36 35 11 207 230 83
14 NYI 82 34 37 11 225 267 79
15 FLA 82 29 45 8 196 268 66
16 BUF 82 21 51 10 157 248 52

STATS

2013-2014 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Jagr 82 24 43 16 67
P. Elias 65 18 35 -4 53
T. Zajac 80 18 30 3 48
A. Henrique 77 25 18 3 43
M. Zidlicky 81 12 30 -3 42
M. Ryder 82 18 16 -6 34
A. Greene 82 8 24 3 32
E. Gelinas 60 7 22 -3 29
D. Zubrus 82 13 13 1 26
R. Clowe 43 7 19 -10 26
 
GOALIES: W L OT Sv% GAA
C. Schneider 16 15 12 .921 1.97
M. Brodeur 19 14 6 .901 2.51