NEWS

New Jersey Devils Team Up With Hotbox Sports

Offering First NHL Team Specific Fantasy Game; 
Presented by New Jersey Lottery

Wednesday, 01.18.2012 / 10:35 AM ET / News
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New Jersey Devils Team Up With Hotbox Sports
Newark, N.J. – The New Jersey Devils have reached an agreement with Hotbox Sports and the New Jersey Lottery on a new interactive fan initiative for the 2011-2012 season.  As the first team in the NHL to offer a team-specific fantasy game, Devils fans will have the opportunity to win prizes every month playing fantasy hockey using the Devils roster by logging onto newjerseydevils.com/fantasy.

"The Devils are the perfect team for Hotbox Sports to partner with, as they are about winning, and giving back to their fans, something Hotbox Sports feels very strongly about. Our companies have the same values, and we could not have found a better partner,” said Tarek Bahou, CEO of Hotbox Sports. “Their interactive fan group, the Devils Army Generals, is second to none and creates a perfect environment to engage fans and drive traffic to the game. The Devils have become the leader in social marketing in the NHL, and by now tapping into Hotbox Sports for fantasy, the Devils continue to give back to their fans and develop new and innovative ways of marketing.”

The New Jersey Lottery has secured the title sponsorship of the Devils Fantasy Challenge. Their brand identity has been uniquely integrated into the game with a variety of messages as well as a unique "Mega” Player, based off of their Mega Millions jackpot game, which offers players a chance to secure additional points within the game.   “As the #1 ranked Lottery in social media engagement, providing our customers with exciting Lottery entertainment experiences is a priority and adding the Devils Fantasy Challenge to the mix creates another layer of interaction.” says Carole Hedinger, Executive Director, New Jersey Lottery.

The game utilizes a patented process of Hotbox Sports which breaks the weekly game schedule into week-long scoring periods that allow fans to choose their favorite players on the Devils roster and earn points with their successful play on the ice. Fantasy players then have the opportunity to win Devils tickets, autographed Devils memorabilia and New Jersey lottery scratch off tickets both on a monthly and a season long basis. Over 1,000 fans signed on to play during the game’s first week.

“Fantasy sports is a great way to reach the enthusiastic hockey fan base that every brand craves, and the Devils are excited to offer them a new and innovative way to engage with their fellow passionate fans and the Devils roster of players,” said Rich Krezwick, President of Devils Arena Entertainment. “Bringing the New Jersey Lottery and Hotbox together with the Devils organization which remains at the fore front of digital and social media is a win-win for everyone.”

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EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 p - NYR 82 53 22 7 252 192 113
2 y - MTL 82 50 22 10 221 189 110
3 x - TBL 82 50 24 8 262 211 108
4 x - WSH 82 45 26 11 242 203 101
5 x - NYI 82 47 28 7 252 230 101
6 x - DET 82 43 25 14 235 221 100
7 x - OTT 82 43 26 13 238 215 99
8 x - PIT 82 43 27 12 221 210 98
9 BOS 82 41 27 14 213 211 96
10 FLA 82 38 29 15 206 223 91
11 CBJ 82 42 35 5 236 250 89
12 PHI 82 33 31 18 215 234 84
13 NJD 82 32 36 14 181 216 78
14 CAR 82 30 41 11 188 226 71
15 TOR 82 30 44 8 211 262 68
16 BUF 82 23 51 8 161 274 54

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
A. Henrique 75 16 27 -6 43
M. Cammalleri 68 27 15 2 42
P. Elias 69 13 21 -20 34
S. Gomez 58 7 27 -10 34
S. Bernier 67 16 16 2 32
T. Zajac 74 11 14 -3 25
A. Larsson 64 3 21 2 24
A. Greene 82 3 19 1 22
E. Gelinas 61 6 13 -2 19
M. Ryder 47 6 13 -1 19
 
GOALIES: W L OT Sv% GAA
C. Schneider 26 31 9 .925 2.26
K. Kinkaid 6 5 4 .915 2.59