Sign in with your NHL account:
  • Submit
  • Or
  • Sign in with Google

NEWS

New Jersey Devils Selected As Most Digitally/Socially Engaged Brand of the Year

Multiple Honors From 2011 Bulldog Reporter Digital Social Awards

Tuesday, 01.31.2012 / 12:54 PM / News
New Jersey Devils
X
Share with your Friends


New Jersey Devils Selected As Most Digitally\/Socially Engaged Brand of the Year
Newark, NJ — ‘Mission Control,’ the digital communications initiative launched this year by the New Jersey Devils (@NHLDevils), was selected as a multi- award winner by the 2011 Bulldog Awards. The social media program won two awards; the Gold award in the Digitally/Socially Engaged Brand of the Year and the Gold Award for Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign.

A pro sports first, the Mission Control project features a Digital Command Center located inside the Prudential Center (@PruCenter), designed to more effectively manage, monitor, and measure the franchise’s online brand engagements.  The center is fueled in part by the Devils Generals (@DevilsGenerals), a team of two-dozen socially-savvy fans who utilize Twitter, Facebook and other online channels hosted by the team/arena to extend the organization’s reach.



“We fully embrace social media and recognize its importance in promoting our brand in a crowded entertainment marketplace,” said Richard Krezwick, President Devils Arena Entertainment.  “Being honored for our ‘Mission Control’ initiative by Bulldog Reporter is a great testament to the hard work our staff put into this program to make it the success it’s become.”

Huffington Post praised the Devils and ‘Mission Control’, “The Devils, have become one of the leaders in the league (NHL) which probably does the digital space better than any sports property.” While ESPN announced, “No team has taken up social media like the New Jersey Devils,” the New York Times stated, “Devils Use Social Media as a Promotional Tool,” and USA Today said, “…an unprecedented step in connecting with fans.”

Bulldog Reporter publishes the Daily 'Dog online trade journal, the PR/communication industry's largest circulation publication, and is the industry's premier provider of professional development events and materials.

SCHEDULE

HOME
AWAY
PROMOTIONAL

STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 NYI 47 32 14 1 155 130 65
2 DET 48 28 11 9 144 123 65
3 TBL 49 30 15 4 158 131 64
4 MTL 46 30 13 3 126 108 63
5 PIT 47 27 12 8 143 120 62
6 NYR 45 27 14 4 135 110 58
7 WSH 47 24 14 9 140 124 57
8 BOS 48 25 16 7 126 121 57
9 FLA 45 20 15 10 111 127 50
10 OTT 46 19 18 9 126 128 47
11 TOR 48 22 23 3 142 150 47
12 PHI 49 20 22 7 134 149 47
13 CBJ 46 21 22 3 117 145 45
14 NJD 47 17 22 8 107 134 42
15 CAR 47 17 25 5 102 122 39
16 BUF 47 14 30 3 89 167 31

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
A. Henrique 40 10 16 -1 26
J. Jagr 43 9 16 -10 25
M. Cammalleri 35 15 6 -3 21
P. Elias 37 6 14 -14 20
M. Zidlicky 47 4 16 -7 20
M. Ryder 42 6 12 -2 18
T. Zajac 39 8 8 -7 16
S. Gomez 23 4 12 -5 16
S. Bernier 32 6 7 1 13
M. Havlat 29 5 7 -10 12
 
GOALIES: W L OT Sv% GAA
C. Schneider 16 19 4 .920 2.41
K. Kinkaid 1 3 3 .913 2.54