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New Jersey Devils Selected As Most Digitally/Socially Engaged Brand of the Year

Multiple Honors From 2011 Bulldog Reporter Digital Social Awards

Tuesday, 01.31.2012 / 12:54 PM ET / News
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New Jersey Devils Selected As Most Digitally\/Socially Engaged Brand of the Year
Newark, NJ — ‘Mission Control,’ the digital communications initiative launched this year by the New Jersey Devils (@NHLDevils), was selected as a multi- award winner by the 2011 Bulldog Awards. The social media program won two awards; the Gold award in the Digitally/Socially Engaged Brand of the Year and the Gold Award for Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign.

A pro sports first, the Mission Control project features a Digital Command Center located inside the Prudential Center (@PruCenter), designed to more effectively manage, monitor, and measure the franchise’s online brand engagements.  The center is fueled in part by the Devils Generals (@DevilsGenerals), a team of two-dozen socially-savvy fans who utilize Twitter, Facebook and other online channels hosted by the team/arena to extend the organization’s reach.



“We fully embrace social media and recognize its importance in promoting our brand in a crowded entertainment marketplace,” said Richard Krezwick, President Devils Arena Entertainment.  “Being honored for our ‘Mission Control’ initiative by Bulldog Reporter is a great testament to the hard work our staff put into this program to make it the success it’s become.”

Huffington Post praised the Devils and ‘Mission Control’, “The Devils, have become one of the leaders in the league (NHL) which probably does the digital space better than any sports property.” While ESPN announced, “No team has taken up social media like the New Jersey Devils,” the New York Times stated, “Devils Use Social Media as a Promotional Tool,” and USA Today said, “…an unprecedented step in connecting with fans.”

Bulldog Reporter publishes the Daily 'Dog online trade journal, the PR/communication industry's largest circulation publication, and is the industry's premier provider of professional development events and materials.

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STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 p - NYR 82 53 22 7 252 192 113
2 y - MTL 82 50 22 10 221 189 110
3 x - TBL 82 50 24 8 262 211 108
4 x - WSH 82 45 26 11 242 203 101
5 x - NYI 82 47 28 7 252 230 101
6 x - DET 82 43 25 14 235 221 100
7 x - OTT 82 43 26 13 238 215 99
8 x - PIT 82 43 27 12 221 210 98
9 BOS 82 41 27 14 213 211 96
10 FLA 82 38 29 15 206 223 91
11 CBJ 82 42 35 5 236 250 89
12 PHI 82 33 31 18 215 234 84
13 NJD 82 32 36 14 181 216 78
14 CAR 82 30 41 11 188 226 71
15 TOR 82 30 44 8 211 262 68
16 BUF 82 23 51 8 161 274 54

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
A. Henrique 75 16 27 -6 43
M. Cammalleri 68 27 15 2 42
P. Elias 69 13 21 -20 34
S. Gomez 58 7 27 -10 34
S. Bernier 67 16 16 2 32
T. Zajac 74 11 14 -3 25
A. Larsson 64 3 21 2 24
A. Greene 82 3 19 1 22
E. Gelinas 61 6 13 -2 19
M. Ryder 47 6 13 -1 19
 
GOALIES: W L OT Sv% GAA
C. Schneider 26 31 9 .925 2.26
K. Kinkaid 6 5 4 .915 2.59