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New Jersey Devils Selected As Most Digitally/Socially Engaged Brand of the Year

Multiple Honors From 2011 Bulldog Reporter Digital Social Awards

Tuesday, 01.31.2012 / 12:54 PM / News
New Jersey Devils
Newark, NJ — ‘Mission Control,’ the digital communications initiative launched this year by the New Jersey Devils (@NHLDevils), was selected as a multi- award winner by the 2011 Bulldog Awards. The social media program won two awards; the Gold award in the Digitally/Socially Engaged Brand of the Year and the Gold Award for Best Use of Digital/Social in an Arts/Culture/Entertainment Campaign.

A pro sports first, the Mission Control project features a Digital Command Center located inside the Prudential Center (@PruCenter), designed to more effectively manage, monitor, and measure the franchise’s online brand engagements.  The center is fueled in part by the Devils Generals (@DevilsGenerals), a team of two-dozen socially-savvy fans who utilize Twitter, Facebook and other online channels hosted by the team/arena to extend the organization’s reach.



“We fully embrace social media and recognize its importance in promoting our brand in a crowded entertainment marketplace,” said Richard Krezwick, President Devils Arena Entertainment.  “Being honored for our ‘Mission Control’ initiative by Bulldog Reporter is a great testament to the hard work our staff put into this program to make it the success it’s become.”

Huffington Post praised the Devils and ‘Mission Control’, “The Devils, have become one of the leaders in the league (NHL) which probably does the digital space better than any sports property.” While ESPN announced, “No team has taken up social media like the New Jersey Devils,” the New York Times stated, “Devils Use Social Media as a Promotional Tool,” and USA Today said, “…an unprecedented step in connecting with fans.”

Bulldog Reporter publishes the Daily 'Dog online trade journal, the PR/communication industry's largest circulation publication, and is the industry's premier provider of professional development events and materials.

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  TEAM GP W L OT GF GA PTS
1 p - BOS 82 54 19 9 261 177 117
2 y - PIT 82 51 24 7 249 207 109
3 x - TBL 82 46 27 9 240 215 101
4 x - MTL 82 46 28 8 215 204 100
5 x - NYR 82 45 31 6 218 193 96
6 x - PHI 82 42 30 10 236 235 94
7 x - CBJ 82 43 32 7 231 216 93
8 x - DET 82 39 28 15 222 230 93
9 WSH 82 38 30 14 235 240 90
10 NJD 82 35 29 18 197 208 88
11 OTT 82 37 31 14 236 265 88
12 TOR 82 38 36 8 231 256 84
13 CAR 82 36 35 11 207 230 83
14 NYI 82 34 37 11 225 267 79
15 FLA 82 29 45 8 196 268 66
16 BUF 82 21 51 10 157 248 52

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2013-2014 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Jagr 82 24 43 16 67
P. Elias 65 18 35 -4 53
T. Zajac 80 18 30 3 48
A. Henrique 77 25 18 3 43
M. Zidlicky 81 12 30 -3 42
M. Ryder 82 18 16 -6 34
A. Greene 82 8 24 3 32
E. Gelinas 60 7 22 -3 29
D. Zubrus 82 13 13 1 26
R. Clowe 43 7 19 -10 26
 
GOALIES: W L OT Sv% GAA
C. Schneider 16 15 12 .921 1.97
M. Brodeur 19 14 6 .901 2.51

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