NEWS

It’s the Devils Hockey Show

Lockout won’t stop Devils’ new Web program

Monday, 10.8.2012 / 3:10 PM ET / News
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It\u2019s the Devils Hockey Show

By Christopher Botta, Staff Writer, Sports Business Journal

Published , Page 7


 

The NHL lockout is not stopping the New Jersey Devils from producing video content for their fans. The team this month is debuting a Web program called “It’s the Devils Hockey Show” whether regular-season games are played or not.

“The show is our version of ‘Saturday Night Live,’” said John Bochiaro, executive producer of the program, which will run on the club’s website and will be promoted through the Devils’ year-old social media hub, Mission Control. “It’s going to be fun, hopefully funny, and informative. We’ll cover everything we can in an entertaining way.”

 

http://2.cdn.nhle.com/devils/images/upload/2012/09/ITDHS_LOGO.600.png 

Devils players, at least initially, are on the “cannot cover” list. With the NHL and NHL Players’ Association last week still in a stalemate in collective bargaining, interviews with players and even the use of their likenesses are off limits during the lockout. 

The Devils say that’s all the more reason to produce the show.

“We still need to engage our fans,” said Rich Krezwick, president of Devils Arena Entertainment, which owns the Devils and controls operational aspects of the 5-year-old Prudential Center. “The show is going to be focused on what happens behind the scenes in the organization” and at the arena.

The first episode includes a look at tryouts for the Devils’ dance team and an interview with radio play-by-play broadcaster Matt Loughlin. Bochiaro, a former staffer at NFL Films and now the director of event production at Prudential Center, said his staff of seven Web producers and writers will pitch ideas to him, and two or three segments ultimately will be selected. Fans will have the opportunity to post questions for the show and give feedback on Twitter and Facebook.

The final product will be edited in the $5 million production studio in the rafters of the arena. Eight biweekly episodes are scheduled, with each expected to be 10 to 15 minutes in length. The Devils will re-evaluate their plans for “It’s the Devils Hockey Show” should the lockout end.

Krezwick said the business plan is content first, commerce later. “Let’s get a good show going at the outset,” he said. “Let’s deliver to our fans something we’re proud of. Once it gets rolling and we create some buzz, then we’ll take it to market.”


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EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 p - NYR 82 53 22 7 252 192 113
2 y - MTL 82 50 22 10 221 189 110
3 x - TBL 82 50 24 8 262 211 108
4 x - WSH 82 45 26 11 242 203 101
5 x - NYI 82 47 28 7 252 230 101
6 x - DET 82 43 25 14 235 221 100
7 x - OTT 82 43 26 13 238 215 99
8 x - PIT 82 43 27 12 221 210 98
9 BOS 82 41 27 14 213 211 96
10 FLA 82 38 29 15 206 223 91
11 CBJ 82 42 35 5 236 250 89
12 PHI 82 33 31 18 215 234 84
13 NJD 82 32 36 14 181 216 78
14 CAR 82 30 41 11 188 226 71
15 TOR 82 30 44 8 211 262 68
16 BUF 82 23 51 8 161 274 54

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
A. Henrique 75 16 27 -6 43
M. Cammalleri 68 27 15 2 42
P. Elias 69 13 21 -20 34
S. Gomez 58 7 27 -10 34
S. Bernier 67 16 16 2 32
T. Zajac 74 11 14 -3 25
A. Larsson 64 3 21 2 24
A. Greene 82 3 19 1 22
E. Gelinas 61 6 13 -2 19
M. Ryder 47 6 13 -1 19
 
GOALIES: W L OT Sv% GAA
C. Schneider 26 31 9 .925 2.26
K. Kinkaid 6 5 4 .915 2.59