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NEWS

It’s the Devils Hockey Show

Lockout won’t stop Devils’ new Web program

Monday, 10.08.2012 / 3:10 PM / News
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It\u2019s the Devils Hockey Show

By Christopher Botta, Staff Writer, Sports Business Journal

Published , Page 7


 

The NHL lockout is not stopping the New Jersey Devils from producing video content for their fans. The team this month is debuting a Web program called “It’s the Devils Hockey Show” whether regular-season games are played or not.

“The show is our version of ‘Saturday Night Live,’” said John Bochiaro, executive producer of the program, which will run on the club’s website and will be promoted through the Devils’ year-old social media hub, Mission Control. “It’s going to be fun, hopefully funny, and informative. We’ll cover everything we can in an entertaining way.”

 

http://2.cdn.nhle.com/devils/images/upload/2012/09/ITDHS_LOGO.600.png 

Devils players, at least initially, are on the “cannot cover” list. With the NHL and NHL Players’ Association last week still in a stalemate in collective bargaining, interviews with players and even the use of their likenesses are off limits during the lockout. 

The Devils say that’s all the more reason to produce the show.

“We still need to engage our fans,” said Rich Krezwick, president of Devils Arena Entertainment, which owns the Devils and controls operational aspects of the 5-year-old Prudential Center. “The show is going to be focused on what happens behind the scenes in the organization” and at the arena.

The first episode includes a look at tryouts for the Devils’ dance team and an interview with radio play-by-play broadcaster Matt Loughlin. Bochiaro, a former staffer at NFL Films and now the director of event production at Prudential Center, said his staff of seven Web producers and writers will pitch ideas to him, and two or three segments ultimately will be selected. Fans will have the opportunity to post questions for the show and give feedback on Twitter and Facebook.

The final product will be edited in the $5 million production studio in the rafters of the arena. Eight biweekly episodes are scheduled, with each expected to be 10 to 15 minutes in length. The Devils will re-evaluate their plans for “It’s the Devils Hockey Show” should the lockout end.

Krezwick said the business plan is content first, commerce later. “Let’s get a good show going at the outset,” he said. “Let’s deliver to our fans something we’re proud of. Once it gets rolling and we create some buzz, then we’ll take it to market.”


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EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 MTL 64 41 18 5 172 142 87
2 NYI 66 42 21 3 211 185 87
3 TBL 66 40 20 6 217 173 86
4 NYR 63 39 17 7 197 155 85
5 DET 62 36 15 11 182 160 83
6 PIT 63 36 18 9 182 158 81
7 WSH 66 35 21 10 194 164 80
8 BOS 63 31 22 10 168 165 72
9 FLA 65 28 23 14 159 185 70
10 PHI 65 28 25 12 173 187 68
11 OTT 62 28 23 11 176 167 67
12 NJD 64 27 27 10 144 165 64
13 TOR 65 26 34 5 175 199 57
14 CBJ 63 26 33 4 163 201 56
15 CAR 62 24 31 7 144 167 55
16 BUF 64 19 40 5 123 215 43

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
M. Cammalleri 52 24 10 5 34
A. Henrique 57 12 20 -2 32
P. Elias 54 10 17 -12 27
S. Gomez 40 5 19 -10 24
T. Zajac 56 10 10 -3 20
S. Bernier 49 10 9 0 19
A. Larsson 46 3 16 5 19
M. Ryder 44 6 12 -2 18
A. Greene 64 2 13 7 15
E. Gelinas 44 5 9 -2 14
 
GOALIES: W L OT Sv% GAA
C. Schneider 24 23 6 .928 2.17
K. Kinkaid 3 4 3 .915 2.59