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It’s the Devils Hockey Show

Lockout won’t stop Devils’ new Web program

Monday, 10.8.2012 / 3:10 PM ET / News
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It\u2019s the Devils Hockey Show

By Christopher Botta, Staff Writer, Sports Business Journal

Published , Page 7


 

The NHL lockout is not stopping the New Jersey Devils from producing video content for their fans. The team this month is debuting a Web program called “It’s the Devils Hockey Show” whether regular-season games are played or not.

“The show is our version of ‘Saturday Night Live,’” said John Bochiaro, executive producer of the program, which will run on the club’s website and will be promoted through the Devils’ year-old social media hub, Mission Control. “It’s going to be fun, hopefully funny, and informative. We’ll cover everything we can in an entertaining way.”

 

http://2.cdn.nhle.com/devils/images/upload/2012/09/ITDHS_LOGO.600.png 

Devils players, at least initially, are on the “cannot cover” list. With the NHL and NHL Players’ Association last week still in a stalemate in collective bargaining, interviews with players and even the use of their likenesses are off limits during the lockout. 

The Devils say that’s all the more reason to produce the show.

“We still need to engage our fans,” said Rich Krezwick, president of Devils Arena Entertainment, which owns the Devils and controls operational aspects of the 5-year-old Prudential Center. “The show is going to be focused on what happens behind the scenes in the organization” and at the arena.

The first episode includes a look at tryouts for the Devils’ dance team and an interview with radio play-by-play broadcaster Matt Loughlin. Bochiaro, a former staffer at NFL Films and now the director of event production at Prudential Center, said his staff of seven Web producers and writers will pitch ideas to him, and two or three segments ultimately will be selected. Fans will have the opportunity to post questions for the show and give feedback on Twitter and Facebook.

The final product will be edited in the $5 million production studio in the rafters of the arena. Eight biweekly episodes are scheduled, with each expected to be 10 to 15 minutes in length. The Devils will re-evaluate their plans for “It’s the Devils Hockey Show” should the lockout end.

Krezwick said the business plan is content first, commerce later. “Let’s get a good show going at the outset,” he said. “Let’s deliver to our fans something we’re proud of. Once it gets rolling and we create some buzz, then we’ll take it to market.”


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EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 x - NYR 76 48 21 7 231 179 103
2 x - MTL 77 47 22 8 203 174 102
3 x - TBL 78 47 24 7 250 204 101
4 PIT 76 42 23 11 210 190 95
5 NYI 77 45 27 5 235 215 95
6 WSH 77 42 25 10 227 190 94
7 DET 76 40 23 13 221 208 93
8 BOS 77 39 25 13 204 198 91
9 OTT 76 38 26 12 220 204 88
10 FLA 77 35 27 15 192 210 85
11 CBJ 76 37 35 4 210 234 78
12 PHI 76 30 29 17 198 219 77
13 NJD 77 31 33 13 170 197 75
14 CAR 76 28 37 11 176 208 67
15 TOR 77 29 42 6 201 245 64
16 BUF 76 21 47 8 148 255 50

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
A. Henrique 70 16 25 -3 41
M. Cammalleri 63 27 13 3 40
P. Elias 64 11 21 -16 32
S. Gomez 53 7 24 -8 31
S. Bernier 62 13 14 3 27
T. Zajac 69 11 12 -4 23
A. Larsson 59 3 20 3 23
A. Greene 77 3 18 2 21
M. Ryder 47 6 13 -1 19
E. Gelinas 57 6 12 -3 18
 
GOALIES: W L OT Sv% GAA
C. Schneider 26 28 9 .927 2.20
K. Kinkaid 5 5 3 .918 2.47