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NEWS

It’s the Devils Hockey Show

Lockout won’t stop Devils’ new Web program

Monday, 10.08.2012 / 3:10 PM / News
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It\u2019s the Devils Hockey Show

By Christopher Botta, Staff Writer, Sports Business Journal

Published , Page 7


 

The NHL lockout is not stopping the New Jersey Devils from producing video content for their fans. The team this month is debuting a Web program called “It’s the Devils Hockey Show” whether regular-season games are played or not.

“The show is our version of ‘Saturday Night Live,’” said John Bochiaro, executive producer of the program, which will run on the club’s website and will be promoted through the Devils’ year-old social media hub, Mission Control. “It’s going to be fun, hopefully funny, and informative. We’ll cover everything we can in an entertaining way.”

 

http://2.cdn.nhle.com/devils/images/upload/2012/09/ITDHS_LOGO.600.png 

Devils players, at least initially, are on the “cannot cover” list. With the NHL and NHL Players’ Association last week still in a stalemate in collective bargaining, interviews with players and even the use of their likenesses are off limits during the lockout. 

The Devils say that’s all the more reason to produce the show.

“We still need to engage our fans,” said Rich Krezwick, president of Devils Arena Entertainment, which owns the Devils and controls operational aspects of the 5-year-old Prudential Center. “The show is going to be focused on what happens behind the scenes in the organization” and at the arena.

The first episode includes a look at tryouts for the Devils’ dance team and an interview with radio play-by-play broadcaster Matt Loughlin. Bochiaro, a former staffer at NFL Films and now the director of event production at Prudential Center, said his staff of seven Web producers and writers will pitch ideas to him, and two or three segments ultimately will be selected. Fans will have the opportunity to post questions for the show and give feedback on Twitter and Facebook.

The final product will be edited in the $5 million production studio in the rafters of the arena. Eight biweekly episodes are scheduled, with each expected to be 10 to 15 minutes in length. The Devils will re-evaluate their plans for “It’s the Devils Hockey Show” should the lockout end.

Krezwick said the business plan is content first, commerce later. “Let’s get a good show going at the outset,” he said. “Let’s deliver to our fans something we’re proud of. Once it gets rolling and we create some buzz, then we’ll take it to market.”


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EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 PIT 31 21 6 4 99 71 46
2 TBL 33 20 10 3 110 87 43
3 NYI 31 21 10 0 99 89 42
4 DET 32 17 7 8 92 80 42
5 MTL 33 20 11 2 88 82 42
6 TOR 32 19 10 3 110 91 41
7 FLA 30 14 8 8 68 76 36
8 WSH 31 15 10 6 91 85 36
9 BOS 32 16 13 3 81 83 35
10 NYR 29 15 10 4 89 79 34
11 OTT 31 13 12 6 82 86 32
12 CBJ 31 13 15 3 76 100 29
13 PHI 31 11 14 6 81 92 28
14 BUF 32 13 17 2 62 100 28
15 NJD 33 11 16 6 74 96 28
16 CAR 31 9 19 3 66 88 21

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Jagr 32 5 15 -9 20
A. Henrique 26 8 10 2 18
M. Zidlicky 33 4 13 -5 17
M. Cammalleri 23 11 4 0 15
M. Ryder 32 4 10 -1 14
D. Severson 32 4 8 -4 12
P. Elias 27 3 9 -13 12
E. Gelinas 26 4 6 3 10
T. Zajac 25 4 4 -4 8
S. Bernier 22 2 6 3 8
 
GOALIES: W L OT Sv% GAA
K. Kinkaid 0 1 2 .942 1.71
C. Schneider 11 15 3 .916 2.55