New Jersey Devils Announce Exclusive On Ice Access At AmeriHealth Pavilion at Prudential Center
State’s Premiere Ice Hockey Facility Launching via New Website, Social Media Platforms
Newark, NJ – The New Jersey Devils and Prudential Center are now launching a new initiative, giving the community at large the chance to experience all that AmeriHealth Pavilion has to offer. Through a new AmeriHealth Pavilion website at AmeriHealthPavilion.com and social media platforms, the facility is making exclusive access available to fans and parents across the State. This will showcase what the building has to offer, open ice times, public skating, dream day camp opportunities and details regarding the multitude of hockey programs from youth through adult that call the rink home.
“AmeriHealth Pavilion plays a vital role in youth hockey throughout New Jersey and is a valuable resource for our community,” said Jeff Vanderbeek, Chairman and Managing Partner New Jersey Devils. “We are excited to provide this unique type of access to one of the best facilities of its kind.”
Since 2008, AmeriHealth New Jersey has been the primary sponsor of the Devils’ official practice facility and has become a hub for youth hockey in New Jersey. Throughout the course of a year, AmeriHealth Pavilion plays hosts a multitude of events including: Hockey in Newark, local, regional, national, international and ice hockey tournaments, hockey camps for all ages, men's leagues, youth, high school and college ice hockey programming, as well as a variety of non-hockey events.
About Prudential Center
Prudential Center is home to the three-time Stanley Cup Champion and 2011-2012 Eastern Conference Champion New Jersey Devils, Seton Hall NCAA Division 1 Men's Basketball, the WNBA’s New York Liberty, over 200 events a year including major concerts, the 2011 NCAA East Regional, the 2011 & 2012 NBA Draft and the 2013 NHL Draft. Opened in October 2007, the arena now welcomes over 2 million guests through its doors annually, ranking tenth overall in 2011, according to leading industry publication Venues Today. The Rock provides the ultimate live sports and entertainment experience for fans, featuring unique dining options and superior customer service in seven premium lounges. The Acela Club showcases a custom-made mahogany wine cabinet and unique seating overlooking the ice and court. Ice Lounge is furnished with an ice bar and features center bowl views. The exciting sports bar atmosphere is the centerpiece of Bud Light Goal Bar, also with center bowl views.
What’s more, the fan experience begins outside Prudential Center in Championship Plaza, a brick paved fan message-driven courtyard that features a 22-foot tall, three-ton metal “Ironman” hockey player statue. The Plaza plays host to live entertainment with a block party atmosphere during FanFest celebrations before events. AmeriHealth Pavilion is Prudential Center Center’s second ice rink and is the official practice facility of the New Jersey Devils and home to Brick City Boxing, youth, high school and adult hockey programming and Hockey In Newark.
A pro sports first, the Devils created Mission Control which features a Digital Command Center located inside the Prudential Center designed to more effectively manage, monitor, and measure the franchise’s online brand engagements. Mission Control is fueled in part by the Devils Generals, a team of two-dozen socially-savvy fans who utilize Twitter, Facebook and other online channels hosted by the team/arena to extend the organization’s reach.
Prudential Center is located in downtown Newark just two blocks from Newark Penn Station, accessible via NJ Transit, PATH and Amtrak, while at the heart of cross-roads for five major highway access routes and 12 miles from midtown Manhattan. Prudential Center’s charitable arm, Devils Care, in partnership with the New Jersey Devils, was awarded the 2011 EPA’s Environmental Quality Award for its Rock and Wrap It Up! Program.
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