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NEWS

New Jersey Devils Selected As Finalists For Two 2013 Social Media Icon Awards

‘MISSION CONTROL’ EMPOWERING FANS THROUGH SOCIAL INTERACTION

Friday, 03.15.2013 / 9:36 AM / News
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New Jersey Devils Selected As Finalists For Two 2013 Social Media Icon Awards
Newark, NJ \u2014 The New Jersey Devils continue to find new ways to successfully engage fans through social media, as Devils Arena Entertainment has been selected as a finalist in two categories for PR News\u2019 inaugural Social Media Icon Awards. \u2018Mission Control,\u2019 the digital communications center launched by the Devils in 2011, is nominated in the categories of \u2018Games\u2019 for the \u2018New Jersey Devils Doodle Contest\u2019 and \u2018Best Social Media Team.\u2019

Newark, NJ — The New Jersey Devils continue to find new ways to successfully engage fans through social media, as Devils Arena Entertainment has been selected as a finalist in two categories for PR News’ inaugural Social Media Icon Awards. ‘Mission Control,’ the digital communications center launched by the Devils in 2011, is nominated in the categories of ‘Games’ for the ‘New Jersey Devils Doodle Contest’ and ‘Best Social Media Team.’

A pro sports first, the Devils Mission Control features a Digital Command Center located inside the Prudential Center (@PruCenter), designed to more effectively manage, monitor, and measure the franchise’s online brand engagements.  Mission Control is fueled in part by the Devils Army Generals (@DevilsGenerals), a team of two-dozen socially-savvy fans who utilize Twitter, Facebook and other online channels hosted by the team/arena to extend the organization’s reach.

Mission Control has recently been featured for its innovation in two new college textbooks: Social Media in Sport Marketing by Holcomb Hathaway Publishers and Sports Publicity A Practical Approach by Joe Favorito.

“To be nominated for these two PR News awards is affirmation of our effort to use social media to more effectively talk with our fans,” said Jeff Vanderbeek, Chairman, Devils Arena Entertainment.  “We focus every day on enhancing our connection to the Devils Army.”

Huffington Post praised the Devils and ‘Mission Control’, “The Devils, have become one of the leaders in the league (NHL) which probably does the digital space better than any sports property.” While ESPN announced, “No team has taken up social media like the New Jersey Devils,” the New York Times stated, “Devils Use Social Media as a Promotional Tool,” and USA Today said, “…an unprecedented step in connecting with fans.”

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STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 PIT 35 22 8 5 108 83 49
2 TBL 37 22 11 4 119 97 48
3 NYI 35 23 11 1 108 98 47
4 DET 36 19 8 9 103 89 47
5 MTL 35 22 11 2 95 84 46
6 TOR 35 20 12 3 118 102 43
7 NYR 33 19 10 4 100 84 42
8 WSH 35 18 11 6 102 90 42
9 BOS 36 18 15 3 93 97 39
10 FLA 32 15 9 8 73 82 38
11 OTT 35 14 14 7 92 97 35
12 PHI 35 14 15 6 98 105 34
13 CBJ 34 15 16 3 86 109 33
14 BUF 36 14 19 3 73 118 31
15 NJD 37 12 18 7 79 107 31
16 CAR 35 10 21 4 71 95 24

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
A. Henrique 30 9 11 -1 20
J. Jagr 36 5 15 -13 20
M. Zidlicky 37 4 13 -5 17
M. Cammalleri 25 11 4 -2 15
M. Ryder 34 4 10 -1 14
P. Elias 29 4 9 -16 13
D. Severson 32 4 8 -4 12
E. Gelinas 30 4 7 2 11
S. Bernier 26 3 7 4 10
A. Greene 37 0 9 -2 9
 
GOALIES: W L OT Sv% GAA
K. Kinkaid 1 1 2 .939 1.75
C. Schneider 11 17 4 .917 2.50