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NEWS

New Jersey Devils Selected As Finalists For Two 2013 Social Media Icon Awards

‘MISSION CONTROL’ EMPOWERING FANS THROUGH SOCIAL INTERACTION

Friday, 03.15.2013 / 9:36 AM / News
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New Jersey Devils Selected As Finalists For Two 2013 Social Media Icon Awards
Newark, NJ \u2014 The New Jersey Devils continue to find new ways to successfully engage fans through social media, as Devils Arena Entertainment has been selected as a finalist in two categories for PR News\u2019 inaugural Social Media Icon Awards. \u2018Mission Control,\u2019 the digital communications center launched by the Devils in 2011, is nominated in the categories of \u2018Games\u2019 for the \u2018New Jersey Devils Doodle Contest\u2019 and \u2018Best Social Media Team.\u2019

Newark, NJ — The New Jersey Devils continue to find new ways to successfully engage fans through social media, as Devils Arena Entertainment has been selected as a finalist in two categories for PR News’ inaugural Social Media Icon Awards. ‘Mission Control,’ the digital communications center launched by the Devils in 2011, is nominated in the categories of ‘Games’ for the ‘New Jersey Devils Doodle Contest’ and ‘Best Social Media Team.’

A pro sports first, the Devils Mission Control features a Digital Command Center located inside the Prudential Center (@PruCenter), designed to more effectively manage, monitor, and measure the franchise’s online brand engagements.  Mission Control is fueled in part by the Devils Army Generals (@DevilsGenerals), a team of two-dozen socially-savvy fans who utilize Twitter, Facebook and other online channels hosted by the team/arena to extend the organization’s reach.

Mission Control has recently been featured for its innovation in two new college textbooks: Social Media in Sport Marketing by Holcomb Hathaway Publishers and Sports Publicity A Practical Approach by Joe Favorito.

“To be nominated for these two PR News awards is affirmation of our effort to use social media to more effectively talk with our fans,” said Jeff Vanderbeek, Chairman, Devils Arena Entertainment.  “We focus every day on enhancing our connection to the Devils Army.”

Huffington Post praised the Devils and ‘Mission Control’, “The Devils, have become one of the leaders in the league (NHL) which probably does the digital space better than any sports property.” While ESPN announced, “No team has taken up social media like the New Jersey Devils,” the New York Times stated, “Devils Use Social Media as a Promotional Tool,” and USA Today said, “…an unprecedented step in connecting with fans.”

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STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 TBL 48 30 14 4 156 127 64
2 NYI 46 31 14 1 151 129 63
3 DET 47 27 11 9 139 119 63
4 MTL 45 29 13 3 123 106 61
5 PIT 46 26 12 8 138 117 60
6 NYR 44 27 13 4 134 106 58
7 WSH 46 24 13 9 137 120 57
8 BOS 48 25 16 7 126 121 57
9 FLA 44 20 14 10 107 122 50
10 OTT 46 19 18 9 126 128 47
11 TOR 48 22 23 3 142 150 47
12 PHI 48 19 22 7 130 146 45
13 CBJ 45 20 22 3 113 142 43
14 NJD 47 17 22 8 107 134 42
15 CAR 46 16 25 5 98 120 37
16 BUF 47 14 30 3 89 167 31

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
A. Henrique 40 10 16 -1 26
J. Jagr 43 9 16 -10 25
M. Cammalleri 35 15 6 -3 21
P. Elias 37 6 14 -14 20
M. Zidlicky 47 4 16 -7 20
M. Ryder 42 6 12 -2 18
T. Zajac 39 8 8 -7 16
S. Gomez 23 4 12 -5 16
S. Bernier 32 6 7 1 13
M. Havlat 29 5 7 -10 12
 
GOALIES: W L OT Sv% GAA
C. Schneider 16 19 4 .920 2.41
K. Kinkaid 1 3 3 .913 2.54