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New Jersey Devils Selected As Finalists For Two 2013 Social Media Icon Awards

‘MISSION CONTROL’ EMPOWERING FANS THROUGH SOCIAL INTERACTION

Friday, 03.15.2013 / 9:36 AM ET / News
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New Jersey Devils Selected As Finalists For Two 2013 Social Media Icon Awards
Newark, NJ \u2014 The New Jersey Devils continue to find new ways to successfully engage fans through social media, as Devils Arena Entertainment has been selected as a finalist in two categories for PR News\u2019 inaugural Social Media Icon Awards. \u2018Mission Control,\u2019 the digital communications center launched by the Devils in 2011, is nominated in the categories of \u2018Games\u2019 for the \u2018New Jersey Devils Doodle Contest\u2019 and \u2018Best Social Media Team.\u2019

Newark, NJ — The New Jersey Devils continue to find new ways to successfully engage fans through social media, as Devils Arena Entertainment has been selected as a finalist in two categories for PR News’ inaugural Social Media Icon Awards. ‘Mission Control,’ the digital communications center launched by the Devils in 2011, is nominated in the categories of ‘Games’ for the ‘New Jersey Devils Doodle Contest’ and ‘Best Social Media Team.’

A pro sports first, the Devils Mission Control features a Digital Command Center located inside the Prudential Center (@PruCenter), designed to more effectively manage, monitor, and measure the franchise’s online brand engagements.  Mission Control is fueled in part by the Devils Army Generals (@DevilsGenerals), a team of two-dozen socially-savvy fans who utilize Twitter, Facebook and other online channels hosted by the team/arena to extend the organization’s reach.

Mission Control has recently been featured for its innovation in two new college textbooks: Social Media in Sport Marketing by Holcomb Hathaway Publishers and Sports Publicity A Practical Approach by Joe Favorito.

“To be nominated for these two PR News awards is affirmation of our effort to use social media to more effectively talk with our fans,” said Jeff Vanderbeek, Chairman, Devils Arena Entertainment.  “We focus every day on enhancing our connection to the Devils Army.”

Huffington Post praised the Devils and ‘Mission Control’, “The Devils, have become one of the leaders in the league (NHL) which probably does the digital space better than any sports property.” While ESPN announced, “No team has taken up social media like the New Jersey Devils,” the New York Times stated, “Devils Use Social Media as a Promotional Tool,” and USA Today said, “…an unprecedented step in connecting with fans.”

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STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 x - NYR 74 47 20 7 226 172 101
2 MTL 75 46 21 8 197 167 100
3 TBL 76 46 23 7 244 198 99
4 PIT 75 41 23 11 207 188 93
5 NYI 76 44 27 5 230 211 93
6 DET 74 40 22 12 216 201 92
7 WSH 75 40 25 10 218 186 90
8 BOS 75 37 25 13 199 195 87
9 OTT 73 37 25 11 213 195 85
10 FLA 74 34 26 14 184 202 82
11 PHI 76 30 29 17 198 219 77
12 CBJ 74 35 35 4 203 230 74
13 NJD 74 31 31 12 166 189 74
14 CAR 73 27 36 10 170 201 64
15 TOR 75 27 42 6 194 241 60
16 BUF 74 20 46 8 141 249 48

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
A. Henrique 67 16 24 -2 40
M. Cammalleri 60 25 12 5 37
S. Gomez 50 7 24 -7 31
P. Elias 61 10 20 -16 30
S. Bernier 59 13 14 3 27
T. Zajac 66 11 12 -2 23
A. Larsson 56 3 19 3 22
A. Greene 74 3 17 5 20
M. Ryder 47 6 13 -1 19
E. Gelinas 54 6 11 -2 17
 
GOALIES: W L OT Sv% GAA
C. Schneider 26 27 8 .928 2.19
K. Kinkaid 5 4 3 .919 2.42