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New Jersey Devils Selected As Finalists For Two 2013 Social Media Icon Awards

‘MISSION CONTROL’ EMPOWERING FANS THROUGH SOCIAL INTERACTION

Friday, 03.15.2013 / 9:36 AM / News
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New Jersey Devils Selected As Finalists For Two 2013 Social Media Icon Awards
Newark, NJ \u2014 The New Jersey Devils continue to find new ways to successfully engage fans through social media, as Devils Arena Entertainment has been selected as a finalist in two categories for PR News\u2019 inaugural Social Media Icon Awards. \u2018Mission Control,\u2019 the digital communications center launched by the Devils in 2011, is nominated in the categories of \u2018Games\u2019 for the \u2018New Jersey Devils Doodle Contest\u2019 and \u2018Best Social Media Team.\u2019

Newark, NJ — The New Jersey Devils continue to find new ways to successfully engage fans through social media, as Devils Arena Entertainment has been selected as a finalist in two categories for PR News’ inaugural Social Media Icon Awards. ‘Mission Control,’ the digital communications center launched by the Devils in 2011, is nominated in the categories of ‘Games’ for the ‘New Jersey Devils Doodle Contest’ and ‘Best Social Media Team.’

A pro sports first, the Devils Mission Control features a Digital Command Center located inside the Prudential Center (@PruCenter), designed to more effectively manage, monitor, and measure the franchise’s online brand engagements.  Mission Control is fueled in part by the Devils Army Generals (@DevilsGenerals), a team of two-dozen socially-savvy fans who utilize Twitter, Facebook and other online channels hosted by the team/arena to extend the organization’s reach.

Mission Control has recently been featured for its innovation in two new college textbooks: Social Media in Sport Marketing by Holcomb Hathaway Publishers and Sports Publicity A Practical Approach by Joe Favorito.

“To be nominated for these two PR News awards is affirmation of our effort to use social media to more effectively talk with our fans,” said Jeff Vanderbeek, Chairman, Devils Arena Entertainment.  “We focus every day on enhancing our connection to the Devils Army.”

Huffington Post praised the Devils and ‘Mission Control’, “The Devils, have become one of the leaders in the league (NHL) which probably does the digital space better than any sports property.” While ESPN announced, “No team has taken up social media like the New Jersey Devils,” the New York Times stated, “Devils Use Social Media as a Promotional Tool,” and USA Today said, “…an unprecedented step in connecting with fans.”

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STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 MTL 23 16 6 1 61 57 33
2 PIT 21 15 4 2 76 49 32
3 TBL 23 15 6 2 81 63 32
4 NYI 23 16 7 0 74 64 32
5 DET 22 12 5 5 64 54 29
6 BOS 23 13 9 1 59 57 27
7 TOR 22 11 8 3 70 67 25
8 OTT 21 10 7 4 58 56 24
9 WSH 22 10 8 4 63 59 24
10 NYR 22 10 8 4 63 62 24
11 FLA 20 8 6 6 42 51 22
12 NJD 22 9 10 3 53 63 21
13 PHI 22 8 11 3 59 69 19
14 CAR 21 6 12 3 48 63 15
15 CBJ 21 6 13 2 51 76 14
16 BUF 22 6 14 2 37 72 14

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
J. Jagr 22 3 10 -2 13
M. Cammalleri 16 8 4 4 12
A. Henrique 16 6 6 4 12
M. Ryder 22 4 7 3 11
M. Zidlicky 22 3 8 -2 11
P. Elias 22 2 9 -8 11
T. Zajac 22 4 4 -2 8
D. Severson 22 4 4 2 8
E. Gelinas 18 2 5 3 7
T. Ruutu 21 5 1 2 6
 
GOALIES: W L OT Sv% GAA
C. Schneider 9 9 2 .916 2.56
S. Clemmensen 0 0 1 .852 4.71