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New Jersey Devils Selected As Finalists For Two 2013 Social Media Icon Awards

‘MISSION CONTROL’ EMPOWERING FANS THROUGH SOCIAL INTERACTION

Friday, 03.15.2013 / 9:36 AM ET / News
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New Jersey Devils Selected As Finalists For Two 2013 Social Media Icon Awards
Newark, NJ \u2014 The New Jersey Devils continue to find new ways to successfully engage fans through social media, as Devils Arena Entertainment has been selected as a finalist in two categories for PR News\u2019 inaugural Social Media Icon Awards. \u2018Mission Control,\u2019 the digital communications center launched by the Devils in 2011, is nominated in the categories of \u2018Games\u2019 for the \u2018New Jersey Devils Doodle Contest\u2019 and \u2018Best Social Media Team.\u2019

Newark, NJ — The New Jersey Devils continue to find new ways to successfully engage fans through social media, as Devils Arena Entertainment has been selected as a finalist in two categories for PR News’ inaugural Social Media Icon Awards. ‘Mission Control,’ the digital communications center launched by the Devils in 2011, is nominated in the categories of ‘Games’ for the ‘New Jersey Devils Doodle Contest’ and ‘Best Social Media Team.’

A pro sports first, the Devils Mission Control features a Digital Command Center located inside the Prudential Center (@PruCenter), designed to more effectively manage, monitor, and measure the franchise’s online brand engagements.  Mission Control is fueled in part by the Devils Army Generals (@DevilsGenerals), a team of two-dozen socially-savvy fans who utilize Twitter, Facebook and other online channels hosted by the team/arena to extend the organization’s reach.

Mission Control has recently been featured for its innovation in two new college textbooks: Social Media in Sport Marketing by Holcomb Hathaway Publishers and Sports Publicity A Practical Approach by Joe Favorito.

“To be nominated for these two PR News awards is affirmation of our effort to use social media to more effectively talk with our fans,” said Jeff Vanderbeek, Chairman, Devils Arena Entertainment.  “We focus every day on enhancing our connection to the Devils Army.”

Huffington Post praised the Devils and ‘Mission Control’, “The Devils, have become one of the leaders in the league (NHL) which probably does the digital space better than any sports property.” While ESPN announced, “No team has taken up social media like the New Jersey Devils,” the New York Times stated, “Devils Use Social Media as a Promotional Tool,” and USA Today said, “…an unprecedented step in connecting with fans.”

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STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 x - MTL 77 47 22 8 203 174 102
2 x - NYR 75 47 21 7 228 177 101
3 x - TBL 77 47 23 7 249 201 101
4 PIT 76 42 23 11 210 190 95
5 NYI 77 45 27 5 235 215 95
6 DET 75 40 23 12 220 206 92
7 WSH 76 41 25 10 223 188 92
8 BOS 76 38 25 13 201 196 89
9 OTT 75 37 26 12 218 203 86
10 FLA 76 35 26 15 190 207 85
11 PHI 76 30 29 17 198 219 77
12 CBJ 75 36 35 4 207 232 76
13 NJD 76 31 33 12 168 194 74
14 CAR 75 28 36 11 174 204 67
15 TOR 76 28 42 6 198 244 62
16 BUF 76 21 47 8 148 255 50

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
A. Henrique 69 16 24 -3 40
M. Cammalleri 62 25 13 3 38
P. Elias 63 11 21 -16 32
S. Gomez 52 7 24 -7 31
S. Bernier 61 13 14 3 27
T. Zajac 68 11 12 -4 23
A. Larsson 58 3 19 3 22
A. Greene 76 3 18 3 21
M. Ryder 47 6 13 -1 19
E. Gelinas 56 6 11 -3 17
 
GOALIES: W L OT Sv% GAA
C. Schneider 26 28 8 .928 2.19
K. Kinkaid 5 5 3 .918 2.47