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New Jersey Devils Selected As Finalists For Two 2013 Social Media Icon Awards

‘MISSION CONTROL’ EMPOWERING FANS THROUGH SOCIAL INTERACTION

Friday, 03.15.2013 / 9:36 AM ET / News
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New Jersey Devils Selected As Finalists For Two 2013 Social Media Icon Awards

Newark, NJ — The New Jersey Devils continue to find new ways to successfully engage fans through social media, as Devils Arena Entertainment has been selected as a finalist in two categories for PR News’ inaugural Social Media Icon Awards. ‘Mission Control,’ the digital communications center launched by the Devils in 2011, is nominated in the categories of ‘Games’ for the ‘New Jersey Devils Doodle Contest’ and ‘Best Social Media Team.’

A pro sports first, the Devils Mission Control features a Digital Command Center located inside the Prudential Center (@PruCenter), designed to more effectively manage, monitor, and measure the franchise’s online brand engagements.  Mission Control is fueled in part by the Devils Army Generals (@DevilsGenerals), a team of two-dozen socially-savvy fans who utilize Twitter, Facebook and other online channels hosted by the team/arena to extend the organization’s reach.

Mission Control has recently been featured for its innovation in two new college textbooks: Social Media in Sport Marketing by Holcomb Hathaway Publishers and Sports Publicity A Practical Approach by Joe Favorito.

“To be nominated for these two PR News awards is affirmation of our effort to use social media to more effectively talk with our fans,” said Jeff Vanderbeek, Chairman, Devils Arena Entertainment.  “We focus every day on enhancing our connection to the Devils Army.”

Huffington Post praised the Devils and ‘Mission Control’, “The Devils, have become one of the leaders in the league (NHL) which probably does the digital space better than any sports property.” While ESPN announced, “No team has taken up social media like the New Jersey Devils,” the New York Times stated, “Devils Use Social Media as a Promotional Tool,” and USA Today said, “…an unprecedented step in connecting with fans.”

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STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 WSH 49 36 9 4 161 110 76
2 FLA 51 31 15 5 141 112 67
3 TBL 51 29 18 4 137 118 62
4 NYR 51 28 18 5 146 132 61
5 BOS 51 27 18 6 149 136 60
6 NYI 49 26 17 6 134 121 58
7 DET 51 25 18 8 125 130 58
8 NJD 52 26 20 6 117 118 58
9 PIT 50 25 18 7 129 128 57
10 CAR 53 24 21 8 129 141 56
11 PHI 49 23 18 8 117 128 54
12 MTL 52 24 24 4 137 141 52
13 OTT 52 23 23 6 142 164 52
14 TOR 50 19 22 9 116 134 47
15 BUF 52 21 26 5 119 137 47
16 CBJ 54 21 28 5 135 168 47

STATS

2015-2016 REGULAR SEASON
SKATERS: GP G A +/- Pts
L. Stempniak 52 15 23 7 38
M. Cammalleri 42 14 24 15 38
K. Palmieri 52 20 15 3 35
A. Henrique 50 16 16 14 32
T. Zajac 44 7 17 6 24
D. Schlemko 44 6 9 -8 15
A. Larsson 52 2 11 12 13
D. Severson 50 1 12 0 13
A. Greene 52 4 6 2 10
J. Moore 44 3 7 -1 10
 
GOALIES: W L OT Sv% GAA
C. Schneider 23 15 5 .929 2.03
K. Kinkaid 3 5 1 .909 2.52
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