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NEWS

New Jersey Devils Selected As Finalists For Two 2013 Social Media Icon Awards

‘MISSION CONTROL’ EMPOWERING FANS THROUGH SOCIAL INTERACTION

Friday, 03.15.2013 / 9:36 AM / News
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New Jersey Devils Selected As Finalists For Two 2013 Social Media Icon Awards
Newark, NJ \u2014 The New Jersey Devils continue to find new ways to successfully engage fans through social media, as Devils Arena Entertainment has been selected as a finalist in two categories for PR News\u2019 inaugural Social Media Icon Awards. \u2018Mission Control,\u2019 the digital communications center launched by the Devils in 2011, is nominated in the categories of \u2018Games\u2019 for the \u2018New Jersey Devils Doodle Contest\u2019 and \u2018Best Social Media Team.\u2019

Newark, NJ — The New Jersey Devils continue to find new ways to successfully engage fans through social media, as Devils Arena Entertainment has been selected as a finalist in two categories for PR News’ inaugural Social Media Icon Awards. ‘Mission Control,’ the digital communications center launched by the Devils in 2011, is nominated in the categories of ‘Games’ for the ‘New Jersey Devils Doodle Contest’ and ‘Best Social Media Team.’

A pro sports first, the Devils Mission Control features a Digital Command Center located inside the Prudential Center (@PruCenter), designed to more effectively manage, monitor, and measure the franchise’s online brand engagements.  Mission Control is fueled in part by the Devils Army Generals (@DevilsGenerals), a team of two-dozen socially-savvy fans who utilize Twitter, Facebook and other online channels hosted by the team/arena to extend the organization’s reach.

Mission Control has recently been featured for its innovation in two new college textbooks: Social Media in Sport Marketing by Holcomb Hathaway Publishers and Sports Publicity A Practical Approach by Joe Favorito.

“To be nominated for these two PR News awards is affirmation of our effort to use social media to more effectively talk with our fans,” said Jeff Vanderbeek, Chairman, Devils Arena Entertainment.  “We focus every day on enhancing our connection to the Devils Army.”

Huffington Post praised the Devils and ‘Mission Control’, “The Devils, have become one of the leaders in the league (NHL) which probably does the digital space better than any sports property.” While ESPN announced, “No team has taken up social media like the New Jersey Devils,” the New York Times stated, “Devils Use Social Media as a Promotional Tool,” and USA Today said, “…an unprecedented step in connecting with fans.”

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STANDINGS

EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 MTL 64 41 18 5 172 142 87
2 NYR 63 39 17 7 197 155 85
3 NYI 65 41 21 3 207 182 85
4 TBL 65 39 20 6 213 171 84
5 DET 62 36 15 11 182 160 83
6 PIT 63 36 18 9 182 158 81
7 WSH 65 35 20 10 193 162 80
8 BOS 62 31 22 9 165 161 71
9 FLA 64 28 23 13 156 181 69
10 OTT 62 28 23 11 176 167 67
11 PHI 64 27 25 12 170 186 66
12 NJD 64 27 27 10 144 165 64
13 TOR 64 26 33 5 173 195 57
14 CBJ 63 26 33 4 163 201 56
15 CAR 62 24 31 7 144 167 55
16 BUF 64 19 40 5 123 215 43

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
M. Cammalleri 52 24 10 5 34
A. Henrique 57 12 20 -2 32
P. Elias 54 10 17 -12 27
S. Gomez 40 5 19 -10 24
T. Zajac 56 10 10 -3 20
S. Bernier 49 10 9 0 19
A. Larsson 46 3 16 5 19
M. Ryder 44 6 12 -2 18
A. Greene 64 2 13 7 15
E. Gelinas 44 5 9 -2 14
 
GOALIES: W L OT Sv% GAA
C. Schneider 24 23 6 .928 2.17
K. Kinkaid 3 4 3 .915 2.59