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New Jersey Devils, Philadelphia 76ers and Prudential Center announce breakthrough partnership with Partypoker

Teams collaborate under ownership to generate first online gaming partnership in the US; Leading online poker brand to become Official Online Gaming Partner

Thursday, 01.9.2014 / 3:30 PM ET / News
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New Jersey Devils, Philadelphia 76ers and Prudential Center announce breakthrough partnership with Partypoker
NEWARK, NJ and PHILADELPHIA, PA – JANUARY 9, 2014 -- In a landmark deal announced today, partypoker - one of the world’s leading online poker brands - was named the Official Online Gaming partner of the Philadelphia 76ers, New Jersey Devils and Prudential Center. This multi-year deal in the online gaming category is the first of its kind for US-based sports organizations and signals a continued commitment by both franchises to create and foster partnerships with the world's best brands.

“We are proud to welcome partypoker to our family as we embark on an exciting journey with an innovative, global leader in the digital marketplace,” said Scott O’Neil, CEO of the Philadelphia 76ers, New Jersey Devils and Prudential Center. “As an organization, we will continue to align with brands that aspire to grow with us, in true partnership.”

As part of the partnership, co-branded assets will be built for fans of two of America’s most formidable and historic sports franchises, and one of the nation's most visited arenas. Through a new and exclusive promotion called the ‘Dream Seat Series', fans located in New Jersey who play on nj.partypoker.com will be able to compete for a number of great prizes, including regular, courtside and VIP suite seats to all Devils and Sixers home games, road trips with the teams and coveted tickets to concerts all year round including the upcoming January 22 Jay Z concert at the Prudential Center.

“We are excited to be working with the Devils and 76ers and to be able to offer their fans great digital content and unique game-day experiences,” said Norbert Teufelberger, CEO of bwin.party digital entertainment which owns the partypoker brand. “They are two of the most iconic names in American hockey and basketball with huge and loyal fan bases throughout New Jersey and the surrounding metropolitan areas. There is an affinity between playing in online poker tournaments and sports - winning is about having intense focus, stamina and a great competitive spirit.”

Included in the partnership is the integration of partypoker into the Devils and 76ers web sites and social media channels, and mobile applications; tickets and hospitality; in-arena signage, including dasherboards, on-ice and on-court; and rights to broadcast television and radio advertisements during Devils and Sixers games.

The partypoker partnership will be immediately visible with simultaneous "arena takeovers" on January 11, 2014 in both the Prudential Center, when the Devils host the Florida Panthers at 7:00 p.m., and the Wells Fargo Center, as the Sixers take on the New York Knicks at 7:30 p.m.

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