NEWS

Prudential Center and Legends Hospitality announce partnership to create world-class culinary experience

Multi-year agreement will bring high-quality, locally sourced offerings to guests as they experience the New Jersey culinary scene under one roof

Monday, 06.23.2014 / 12:00 PM ET / News
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Prudential Center and Legends Hospitality announce partnership to create world-class culinary experience
Prudential Center and Legends Hospitality announce partnership to create world-class culinary experience

NEWARK, NJ – June 23, 2014 – Prudential Center and Legends Hospitality announced today a multi-year partnership that will create a brand new, first-class culinary experience for guests at the Newark, NJ arena. Legends will take over concessions operations starting in July with a full rollout of new offerings this fall.

The foundation of the new concessions concept will focus on locally-sourced, high-quality New Jersey food and creative, re-imagined space design throughout the arena’s concourses and premium locations. In addition to an upgraded culinary experience for guests, the concept will feature new streamlined point-of-service operations for expedited transactions.

“We are excited to welcome an award-winning global leader like Legends to the Prudential Center family and look forward to a true partnership as we create a world-class experience together,” said Scott O’Neil, CEO of Prudential Center. “Legends has a long history of success at venues around the world and their creative and unique vision is perfectly aligned with our commitment to delivering exceptional services to our guests.”

“We are honored to be selected by Prudential Center,” said Shervin Mirhashemi, Legends President and COO.  “We look forward to working closely with them to deliver a new, innovative culinary program that will be centered on enhancing the guest experience. This will be defined by passion for customer service and brought to light through a culinary lens that represents the iconic fare of New Jersey. It is a like-minded partnership and shared vision that we cannot wait to bring from concept to execution.”

The new culinary program will be based on the platform “Born & Bread” in New Jersey and will feature popular restaurants built on local farm-to-table sourcing; a collection of locally born, award-winning chefs; and unique cuisine that represents iconic locations around the state.

Examples include:

JBJ Soul Kitchen

Where “Hope is Delicious,” JBJ Soul Kitchen is a community kitchen and restaurant run by the Jon Bon Jovi Foundation in Red Bank, NJ established with a vision to serve healthy, delicious and, when possible, organic meals.

In a partnership with Jon Bon Jovi’s Soul Kitchen, Prudential Center we feature the first community-based concession stand in sports and entertainment. The new JBJ Soul Kitchen location will embody its roots by serving healthy, locally-sourced meals served by staff that have graduated from the Legends/JBJSK job placement program.

The Jersey Diner

With over 625 diners around the state, New Jersey is far and away the diner capital of the world. With a nod to that honor, Prudential Center will offer the first “Diner” concession. The Route 1 Diner will look and feel like a traditional Jersey Diner, from the servers uniforms to the menu classics, including the Burger Deluxe, Lamb Gyro, Disco Fries and savory milkshakes.

Ironbound District

Honoring the very district in which Prudential Center is located, the Ironbound District will feature a wide variety of Peruvian, Brazilian and Portuguese favorites in a newly renovated, show-cooking setting with rotisserie grills emanating aromas throughout the concourse.

Boardwalk

Who said walking the Boardwalk was only supposed to be a Jersey Shore experience? Prudential Center’s re-imagined Upper Concourse will bring summer inside. Fixed-portables, festooned with classic lighting and an actual Boardwalk will serve popular Jersey Shore classics such as Fried Clams, Fries, Pizza, Ice Cream and Funnel Cakes in what will become one of the most popular destinations in the arena.

About Prudential Center
Prudential Center is home to the three-time Stanley Cup Champion and 2011-2012 Eastern Conference Champion New Jersey Devils, Seton Hall NCAA Division 1 Men's Basketball and over 200 events a year including major concerts, the NCAA East Regional, the NBA Draft and the 2013 NHL Draft. Opened in October 2007, the arena welcomes over 2 million guests through its doors annually, ranking third in the U.S. for year-end 2013, according to leading industry publication Venues Today. Prudential Center is located in downtown Newark just two blocks from Newark Penn Station, accessible via NJ Transit, PATH and Amtrak, while at the heart of cross-roads for five major highway access routes and 12 miles from midtown Manhattan.

Follow on Twitter at @PruCenter or Like Prudential Center on Facebook!

About Legends
Legends has created a legacy of success, delivery and results with the icons of global sports, entertainment and business. Our passion for delivering remarkable experiences, at every occasion, has enabled us to redefine the role of a solutions provider and set a new expectation within the industry.

Legends is an industry leading sports entertainment company with multiple best-in-class disciplines including: Legends Global Planning which provides project feasibility, project development, and analytics; Legends Global Sales, which offers team owners, facility operators and athletic departments premium and individual ticket sales and service, PSL sales execution, sponsorship and naming rights capabilities, stadium/arena tours, special event sales and sales training; and Legends Hospitality, the premier provider of general concessions, premium food & beverage, catering, and retail merchandise.

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EASTERN CONFERENCE
  TEAM GP W L OT GF GA PTS
1 p - NYR 82 53 22 7 252 192 113
2 y - MTL 82 50 22 10 221 189 110
3 x - TBL 82 50 24 8 262 211 108
4 x - WSH 82 45 26 11 242 203 101
5 x - NYI 82 47 28 7 252 230 101
6 x - DET 82 43 25 14 235 221 100
7 x - OTT 82 43 26 13 238 215 99
8 x - PIT 82 43 27 12 221 210 98
9 BOS 82 41 27 14 213 211 96
10 FLA 82 38 29 15 206 223 91
11 CBJ 82 42 35 5 236 250 89
12 PHI 82 33 31 18 215 234 84
13 NJD 82 32 36 14 181 216 78
14 CAR 82 30 41 11 188 226 71
15 TOR 82 30 44 8 211 262 68
16 BUF 82 23 51 8 161 274 54

STATS

2014-2015 REGULAR SEASON
SKATERS: GP G A +/- Pts
A. Henrique 75 16 27 -6 43
M. Cammalleri 68 27 15 2 42
P. Elias 69 13 21 -20 34
S. Gomez 58 7 27 -10 34
S. Bernier 67 16 16 2 32
T. Zajac 74 11 14 -3 25
A. Larsson 64 3 21 2 24
A. Greene 82 3 19 1 22
E. Gelinas 61 6 13 -2 19
M. Ryder 47 6 13 -1 19
 
GOALIES: W L OT Sv% GAA
C. Schneider 26 31 9 .925 2.26
K. Kinkaid 6 5 4 .915 2.59